Founder POV
Launch Your First Aardvark Deal
Adding creator deals is what allows your recommendations to work around the clock. This guide explains what creator deals are, why they matter, and how to add your first one in Aardvark.
Aardvark Team
Learn how to design a link in bio that actually converts—by showcasing creator deals clearly, guiding attention, and giving your recommendations a place to work over time.
Aardvark includes a built-in link in bio tool, so there’s no need to use—or pay for—a separate one.
The goal isn’t to replace how you already share links. It’s to give you a clean, reliable place where your audience can always find:
This guide walks through how to set up and customize your link in bio in a way that feels natural and actually helps people take action.
There are two core parts to Aardvark:
Creator deals are what power the browser extension.
Link in bio gives your audience a familiar place to find those same deals anytime.
They’re designed to work together.
You don’t need to have everything set up perfectly right away. It’s completely fine to start small and adjust as you go.
When we say “converts,” we’re not talking about pushing people or turning your bio into a storefront.
A link in bio converts when:
Simple, focused layouts usually work best.
From your Link in Bio page, you can add three types of content.
These are affiliate or referral deals you’ve added in Aardvark.
When you add a deal to your link in bio:
Creator deals are the most important links on your page.
You can also add regular links, such as:
These links appear only on your link in bio page.
You can add links to your social profiles so your audience can easily find you across platforms.
These appear in your profile header.
Aardvark offers two ways to style your link in bio. Both are designed to look good out of the box.
Basic themes give you:
This is a good option if you want flexibility and a look that matches your personal brand.
Creator themes are pre-built designs created by some of Aardvark’s founding creators.
They:
These are a great option if you want something polished right away without making design decisions.
You can switch themes at any time, so there’s no pressure to choose “correctly.”
A high-performing link in bio isn’t about limiting options.
It’s about guiding attention.
The goal is to help your audience quickly understand:
That’s how conversion happens naturally.
Instead of thinking in terms of a single “main” link, it’s more helpful to think in tiers.
Creators who earn consistently usually structure their pages like this:
These are products or services that:
These should be:
This is where most clicks typically happen.
These are still valuable, but more situational.
Think:
These usually work best just below your core recommendations.
This includes:
These links matter, but they shouldn’t compete with your deals for attention.
If everything is highlighted, nothing stands out.
This approach works because it mirrors how people actually make decisions.
Your audience doesn’t want:
They want:
A tiered structure gives them that.
One of the biggest advantages of using Aardvark is that your deals aren’t tied to a single post or moment.
Once deals are added:
Your link in bio doesn’t need constant updates to perform well. It just needs to stay clear and intentional.
Before you move on, ask yourself:
If it feels clear, you’re doing it right.
If you haven’t added creator deals yet, this guide walks through that step clearly:
Launch Your First Aardvark Deal
If you’re ready to expand what you offer over time, this goes deeper:
How Creators Find and Get Affiliate & Referral Deals
Adding creator deals is what allows your recommendations to work around the clock. This guide explains what creator deals are, why they matter, and how to add your first one in Aardvark.
Most creators don’t need more tools—they need fewer, better ones. This post breaks down the creator commerce stack, what actually matters, and what most creators can skip.
Brand partnerships feel bigger, but affiliate links often compound quietly. This post breaks down how each pays, where creators get stuck, and why long-term earnings are usually misunderstood.
